ESP Biography
TYLER BENGTSON, Security Innovator, Designer, and Product Leader
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Major: Not available. College: IronKey Year of Graduation: Not available. |
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Brief Biographical Sketch:
Tyler Bengtson has focused his career on bringing complex security technologies to everyday users as simple-to-use, enabling products. Serving in numerous markets, he has worked in voice biometrics, hardware encryption, identity management, consumer electronics, and Internet authentication systems including the online banking authentication system used by approximately half of all U.S. online bankers. Tyler and his teams have received innovation and design awards from BusinessWeek, Gartner, Frost and Sullivan, GCN Lab, and SC Magazine. Tyler was graduated from Princeton University, is a certified educator, and is currently head of Product Management at IronKey. Past Classes(Look at the class archive for more.)So you have a product idea...now what? How to turn a good idea into a great business in Splash! Spring 2011
Have you ever looked at something and thought, "I wish it could do this," or "If it were just improved in this way, everyone would probably want one." Those are product ideas.
Unfortunately, in the "real" world, product ideas are not really worth much--people all over the world come up with great ideas every day. The difference however is in having a solid business plan that can take that idea and change the world with it--now that is valuable.
That is what this class is about.
We will cover real-world examples and use industry-leading techniques and tools--including ones I have used to drive million dollar decisions and launch whole new businesses--but discuss them in ways that are easy to understand and apply.
This class is for you if:
- You want to understand how companies make money (and why many companies don't)
- You want to start your own business or app someday and would like to avoid some common pitfalls
- You plan to work for a company someday and want to be able to choose one that will be successful
- You plan to be an engineer, a designer, or a business leader
- You have an invention in mind already or just want to learn about the practical steps that transform good ideas into great businesses
And bring your idea! There will be time to work on select ideas as a class, and plenty of open Q&A at the end.
Modern-Day Inventors: Product Management at a Start-up in Splash! Spring 2009
Ever dream of being an inventor or of founding your own company? If you are an “ideas person” or have the creative spark, join this discussion to learn what no school really teaches: the practical reality of what it is to be a product manager in Silicon Valley. You will learn about User-Centric Design, Rapid-Prototyping, and building a vision for products and markets.
As a class we will use these and other techniques to innovate creative solutions to modern-day problems.
Modern-Day Inventors: Product Management at a Start-up in Splash! Fall 2008
Ever dream of being an inventor or of founding your own company? If you are an "ideas person" or have the creative spark, join this discussion to learn what no school really teaches: the practical reality of what it is to be a product manager in Silicon Valley. You will learn about User-Centric Design, Rapid-Prototyping, and building a vision for products and markets.
As a class we will use these and other techniques to innovate creative solutions to modern-day problems.
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