ESP Biography

“A good idea is a good idea forever.” The best entrepreneurs have more than just a good idea-- they have persistence, courage, and above all else strategy. Silicon Valley creates start-ups left and right, but how do you create a cool idea that actually works and lasts? In this class, you will get to look at start-up and have a chance to save the start-up, using intuitive knowledge you have as a consumer along with materials you will pick up in this class. This will be a fun and interactive opportunity to work as a team to learn about what makes a business model work, with participants coming out with a better understanding of how to turn a good idea into a company.